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CREATIVE AND BRAND DIRECTOR

EMILY 
FRAZER 

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ICON: HELENA CHRISTENSEN

Project type

360 Degree Global Campaign

Date

2022

Location

London

Role

Creative and Brand Director

Introducing THE ICONS at Karen Millen. Embodying the decade’s daring silhouettes, beauty, confidence and influence, Helena Christensen has left an untouchable legacy synonymous with ‘90s fashion, one which constantly reappears and remains relevant today. Celebrating the era in the utmost style, THE ICONS offers a forward thinking take on nostalgia. Polished but still powerful, these pieces stay true to Karen Millen’s heritage with clean designs, well-constructed tailoring and high-quality fabrics, complimented by sharp corsetry, bold hues and studded embellishments.

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