During my tenure at Karen Millen, I led the creation of over 50 campaigns, including nine seasonal and a weekly elevated gallery. A standout achievement was launching the Icons series with Helena Christensen and Elizabeth Hurley, enhancing the brand's global footprint. I also initiated the Meet the Makers series, spotlighting craftsmanship and artist collaborations. Shooting in unique locations, I led Karen Millen's distinctive aesthetic, ensuring each campaign was impactful and memorable.