Simultaneously, at Coast, I directed monthly product campaigns across diverse categories such as Mother of the Bride, Bridesmaid, Bride, Races, and Prom. These campaigns involved meticulous planning to capture the essence of each occasion and cater to our discerning clientele.

Additionally, I spearheaded the launch of Coast Curates, a series focused on artisanal craftsmanship and artistic collaborations. This initiative celebrated the talents of artisans and artists, enriching our brand's narrative and offering unique perspectives to our audience.